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CPO Valli Fragoso: “Smaller-scale providers can compete”

Pragmatic Solutions / 11th Jul 2019
Editorials

Mobile is of course the future. Games must be designed to work – table, portrait and landscape. It is very important to monitor and track game performance and continuously optimise so that suppliers can provide the best gaming experience to the players.

Strict attention is paid to game frameworks, how games transition from one element to another, and what players like and dislike about the classic and new games on the market. Mobile responsiveness leads the way on how to significantly improve and innovate features that players may find frustrating.

Slots developers create a broad portfolio of high quality online and mobile titles to suit a wide range of needs and tastes, adjusting various elements of base games, bonus rounds, features and functionality to suit the needs of every market and operator we work with. They will generically focus on making it easier for players to see where the wins are in games, so they are instantly more engaged and can identify the symbols that can lead to the biggest prizes on mobile.

Every spin provides crucial feedback as to how the game is progressing, allowing them to place their focus on the reels and pay lines, free of extraneous animations that distract from the central experience. This translates seamlessly into excellent mobile gaming experiences, capable of keeping players coming back due to their focus on delivering excellent core gameplay above all else.

Mobile has become the environment of choice and being able to enjoy the same experience on the go as while sat at a desktop is a key expectation of mobile games. Gaming platforms must adapt to operators’ needs which are determined by what players want. Mobile technologies are changing the way players play games, so it’s no surprise that modern content and platform suppliers are truly mobile-focused and leverage that as a main competitive advantage. In our experience, players are not very patient and will change operators very quickly if what they’re looking for isn’t delivered.

There’s a good reason why at Pragmatic Solutions, we state the choosing of the platform provider is an operator’s biggest decision. If the digital technology is built properly, it is possible for a smaller-scale platform provider to compete against the industry’s major players. Historically, the major players whose platforms were built many years ago on outdated code have issues when it comes to market flexibility.

The reality is legacy platforms cannot support modern-day gambling. The only way forward is to adapt to the market. Needless to say, for new or smaller operators the cost of developing a platform in-house is too high, especially when benchmarked against success rates. This is precisely the allure of the new generation of platforms; they allow operators formerly focused on retail to unlock the incredible potential of the online environment for their business. With modern technology becoming available at a reasonable cost, growth, agility and flexibility become the norm within the whole industry.

To make it easy for a user, mobile UX should have simplified linear user flows, the ability to navigate with one hand to support portrait mode, customised content and user interfaces, and prioritised relevant information on the small real estate. All this together provides the ideal experience for the user which then translates to a successful solution for the operator.

“If the digital technology is built properly, it is possible for a smaller-scale platform provider to compete against the industry’s major players. Historically, the major players whose platform were built many years ago on outdated code have issues when it comes to market flexibility.”

iGaming Platform iGaming Platform provider mobile game platform software technologies for game platforms