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Pragmatic Solutions and The New Generation of iGaming Platforms

Pragmatic Solutions / 24th Oct 2019
Editorials

The iGaming industry is moving at a fast pace with huge technological changes and big providers are trying their best to keep up with the trends. That being said, we can comment on a new generation of iGaming platforms that can move at pace and keep up with these changes.

 

The iGaming landscape is focused on having a standout product which leads to better customer acquisition when compared to your competitors, and there is no better way to stand out from the crowd than being innovative and bringing flexibility into the picture. This is why each iGaming operator should brood over the benefits of using platforms at their disposal with a faster and more flexible architecture, switching from legacy platforms to a more open approach. The busy market sets harsh conditions and that pushes iGaming platforms providers to change and evolve rapidly.

This is where Pragmatic Solutions steps in, pushing through all the challenges and holding fast to all current requirements, always leaving some room for new changes. Pragmatic Solutions is an iGaming Platform (PAM) for regulated markets that started its journey in 2013. The platform focuses on its core product offering a flexible API based common wallet system that is integration focused, capable to provide dynamic segmentation, advanced business analytics, risk, fraud and product management, front end and CMS, transaction processing and player and campaign management amongst other product features that prove our success and reliability from clients. Considering its features, rapid evolution and stated values, Pragmatic Solutions can be placed in the new generation of iGaming platforms.

Flexibility Becomes the Pillar of Operations

The lack of flexibility is perhaps the biggest impediment in the iGaming industry because it brings many limitations to the table. iGaming operators need a solution that is API-based, modular, which allows for shorter integration times and better scalability. Pragmatic Solutions is fully API-based, having over 250 APIs available. Thanks to this, the platform can proudly guarantee a fast delivery time and a high-quality output.

Challenging Times Due to Market’s Nature: Obtaining Certifications

Another challenging matter in terms of evolving as an iGaming platform and expanding to new territories resides in obtaining certifications. With compliance laws becoming tougher within iGaming, service broadening is difficult. Pragmatic recently certified its platform in the UK and Sweden, two markets with tremendous potential that will open many doors. The UK and Swedish certifications, in addition to the existing ones for Malta, Curacao, and GLI-19, which covers the majority of checks for territories like the US, Canada and several European territories, which demonstrate how we strive to adapt to any market conditions.

Moreover, the iGaming platform is set to expand to other markets like Denmark, Italy and Spain in the near future. These strategic steps forward combined with Pragmatic Solutions’ modular approach ensure a fast market entry.

Gaming Intelligence: Innovation Through Adaptation 

Long-standing iGaming platforms did build a great reputation for themselves, but there is a challenge that they have to tackle: adapting to the change. Pragmatic Solutions have the right architecture to manage difficult migrations from legacy platforms, which can sometimes seem like a project too large to tackle. This is one of the many examples where using a modular, agile platform saves operators a lot of time (and trouble). The approach drives Pragmatic Solutions into the new markets mentioned before, not only for old operators but also for new ones that strive to obtain quick, custom-tailored results.

The iGaming market relies on the wide range of player experiences, each operator trying to give the player the best experience possible. Once again, Pragmatic Solutions aligns with the requirements by offering extensive front-end features. By using the platform, operators can choose from a variety of UI templates or ask for a bespoke design. Consequently, they can enjoy custom front-end configuration and distinguish from other operators that may use ready-made templates instead. Because Pragmatic Solutions has both in-house and third-party CMS, as well as custom APIs with included content, payment and service providers, it allows operators to keep full control over all aspects of the business.    

Preparing for Upcoming Challenges and Changes

The changes that the iGaming industry faces are inevitable and the best-suited way to address the situation would be to learn from these changes and become proficient in predicting them based on how technology evolves, as well as what people want. Pragmatic Solutions is prepared to adapt to what the future may hold. More certifications are on their way and all resources are directed towards making our core product the best. We thoughtfully analyse each market where we plan to expand, learning about its requirements and adapting to it. Pragmatic Solutions can meet the expectations of operators who want to expand and succeed through high-grade products, modernisation, rapidity, and scalability. 

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