Integration Allows for Realtime Player Marketing Orchestration to Accelerate Operator Growth and Maximize Player Lifetime Value
Malta, May 12, 2021 – Pragmatic Solutions, the iGaming Player Account Management platform, today announced its integration with Optimove, the leader in CRM Marketing, which enables the real-time sharing of player data to power contextually relevant, multichannel marketing campaigns, at scale.
The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player-experiences.
The new integration expands these capabilities by allowing operators to seamlessly leverage Optimove’s next-generation technology of AI CRM Journey orchestration to maximize player lifetime value.
“We are very excited to have formalized our integration with Pragmatic Solutions,” said Moshe Demri, VP Revenue EMEA at Optimove. “Operators looking to grow through their existing players, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously win their players’ trust, maximizing loyalty, retention, and ultimately, lifetime value.”
Beyond the real-time data integration between Pragmatic Solutions’ platform and Optimove, operators will also be able to leverage Optimail, Optimove’s native email service provider (ESP), for marketing and transactional emails, as well as a purpose-built bonus system integration.
“Optimove’s track record of empowering operators to scale their CRM Marketing operations is unparalleled,” said Ashley Lang, CEO of Pragmatic Solutions. “Operators using our joint solution will have access to a best-in-class solution, making this integration an important step in our mission to deliver a modern, open, and scalable platform capable of meeting all the needs of iGaming operators.”
Optimove and Pragmatic Solutions have already extended this integration to three operators, with several more in the works.
About Pragmatic Solutions
Founded in 2014, Pragmatic Solutions provides proprietary core technology solutions for regulated gambling business operations. The key component of the Pragmatic Solutions offering is a Player Account Management (PAM) platform that is modern, modular, scalable, and connected due to an open API approach. The Pragmatic Solutions platform enables gaming operators to have complete control over their gaming business operations while effectively managing risk, ensuring regulatory compliance, and enjoying extensive flexibility in how they structure and manage their bespoke promotions and player experiences. The platform is pre-integrated with numerous 3rd-party content, payments and service providers and supports rapid integration of new services of the operators choosing. Pragmatic Solutions delivers intelligent gaming technology.
Optimove is the leading CRM Marketing Hub, empowering marketing teams to create and manage large-scale, customer-led journeys. Optimove’s CRM Journey mapping algorithm leverages AI to autonomously surface valuable customer engagement opportunities, orchestrate self-optimizing customer journeys, and accurately measure the incremental impact of all marketing interactions. Optimove is used by leading operators including Entain, Sisal, Fortuna Entertainment Group, Penn National, and Pennsylvania Lottery, to maximize customer loyalty, retention, and lifetime value.
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