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About Us

Pragmatic Solutions was founded in 2013 with the aim to be an open, API based platform. Built in a modular way, allowing for stability, scalability and flexibility, the platform facilitates the need for rapid development and delivery and provides full flexibility to integrate any 3rd party product or service available.

In 2016 the first brands went live on our platform, we have since worked with a select group of operators to improve and shape our platform bit by bit and step by step.

In the second half of 2017 we felt that we had reached the standards we were aiming for and in early 2018 we officially opened our doors and started accepting new clients. In 2019, we achieved the gold standard GLI-19 certification as well as the licenses to operate in territories like the UK, Sweden, Malta, Curacao, Denmark, Italy and Spain.

Pain points related to platforms

In modern gaming, operators face some common issues related to platforms and integrations, that not always are addressed since the beginning. Such pain points, may appear later, causing delays and revenue loss. Some of these are:

  • Limited UI/UX control; having a rigid and limited UI with insufficient focus on mobile and poor ability to customize and localize on a “per user basis”.
  • Lack of frequent compliance and industry updates; with legislation becoming increasingly tight, it is not easy to ensure staying ahead of the curve and anticipating any upcoming changes to law; or the platform cannot deliver within the required timeframe and possibly not at all.
  • Home built platforms; experts will say they know how to build a platform, but in fact, they have little to no track record. This leads to delays, poor performance and extra costs for platforms that will never work efficiently, while coming at a huge expense for the business.
  • Slow delivery and technical issues; causing delays and having long lead times due to slow development and integrations and a platform that cannot scale and handle load.
  • Business limitations and restrictions; platform providers interfere with product performance, adding high margins and prioritise “home products” over the open market.
  • Limited scalability and stability; which are prevailing issues in iGaming.
  • Non-aligned interest and data risk; platform providers prioritise its own needs over the operators’ and have access to sensitive customer information and owns “home brands”.

Why Pragmatic Solutions?

Our Four Core Strengths

Ability to own the platform

Unlike most platform providers, we offer the operator the possibility to own the platform through either perpetual license or ownership. This feature is one that not many platforms allow within the industry, but it adds considerable business value. In addition, we also offer a standard licensing model for smaller operators or for those who prefer the classic licensing approach.

Technology built for the right purpose, right from the start

Most platforms providers out there today use very old software that was originally built for a completely different purpose. Their software has been modified and patched over time to facilitate the business of providing an iGaming platform to gaming Operators and the core structure of those platforms is simply not designed for the purpose it is being used for today. This, in combination with “old code”, leads to inevitable problems with stability, scalability and speed of delivery. These problems are seen everywhere across the industry. In contrast, the Pragmatic platform was developed for the right purpose, right from the start- to become a stable, scalable and dynamic API based common wallet platform that is integration focused and can deliver with speed.

Exclusive focus on our core product

Almost all platform providers spend the majority of their time and energy on building other products (such as sports, games, payment solutions, etc.), rather than developing their core platforms. Their reasoning is that there is not much money in the core platform business, so it’s better to spend the resources on building the “add-ons”. As such, their core platform itself becomes a side distraction, with the necessary focus missing. This approach takes a short-term view – one that inevitably results in underperformance and failure.

At Pragmatic, we believe that focus is the key to success. As such, we focus only on developing our core platform and its supporting features to avoid distractions. We don’t spend time and energy building products and services that are readily available on the market (from highly rated providers) and can easily be integrated into our platform. We simply focus on our core product instead. Because of this approach we can always ensure a high quality core product and faster delivery timelines for our Clients.

A long-term focused, business-oriented mindset

Platform Providers know just how difficult it is for their Operators to change platforms; as such they take the short-term view that applying various restrictions and limitations will increase their revenue (at the Operator’s expense) or they will simply consider that they can get away with underperformance and poor quality.

Such behaviour manifests itself in many ways. For example, operators may be forced to use the Platform Provider’s “home products”, which are more expensive and of lower quality than what’s available on the market, resulting in a less competitive offering for the Operator’s clients. Additionally, when the Operator needs something to be developed or supplied by the Platform Provider, they will use this request as an opportunity to charge excessive fees and make exorbitant demands in return for supplying said service. Finally, excessive timelines and failure to deliver on promises are other instances of disastrous behaviour operators have to deal with on a daily basis.

This type of approach will have an overwhelmingly negative effect in the long run, both for the Operator and the Platform Provider alike, with Operators becoming reluctant to develop their business and make long-term investments when they are faced with instability in one of their core pillars. Low growth, underperformance and even potential failure, are inevitable. The operator will come to understand over time that they might have no choice but to change platform, no matter how difficult the move may be.

At Pragmatic Solutions we will act (and strive to act) in a manner that makes business sense in the long run, giving clients the confidence they need to build their business in the future. We will never break long term trust for short term gain as this is simply bad for both businesses.

Founder’s Note
Pragmatic Solutions Headquarters is based in the heart of Gibraltar

Founder’s Note

A veteran in iGaming, Deep Bhartari first made a name for himself within Party Gaming, being one of the key people developing the Party Gaming platform. The Party Gaming platform at the time was the largest of its kind, handling over 120,000 concurrent customers. With its reputation as a stand-out in the marketplace intact to this day, the Party Gaming platform is still the core system for one of the biggest gaming company in the world. Added to this, Deep has made a significant and impressive contribution to the growth of Party Gaming itself, from start-up all the way through to its successful LSE listing.

It’s exactly this expertise that Deep has brought to Pragmatic Solutions, along with key members from the initial Party Gaming development team. With the help of these talented individuals, Deep has succeeded in building a complete API-based management platform. A solid, scalable and flexible platform allowing for seamless integration with any product or service on the market. With Deep’s extensive gaming and entrepreneurial experience behind it, as well the technical knowledge and drive of his world-class team, the Pragmatic platform is set to facilitate gaming and betting Operators worldwide with a high quality and dynamic product.

Our Vision

To become the leading core platform software provider for the igaming industry

We aim to achieve this by:

  • Giving our clients full control over the look and feel of their product.
  • Instilling confidence in our clients by facilitating a long-term focused and business-friendly environment. An environment that is, as much as possible, hurdle and obstacle free, and allows our Clients to focus on developing their business.
  • Avoiding the distractions and de-focus that arises from developing content, products and services that are already available on the market (from high level suppliers) and can easily be integrated into our platform.
  • Staying lean and efficient and to keep on delivering the required at rapid pace.
  • Providing an API based system, and keep on adding additional API access points, providing the Client full flexibility to integrate any 3rd party product or service and allowing the Client to keep developing new features and tools for its customers.
  • Building out the platform in a scalable and stable manner, with an eye on the future.
  • Adhering to our 4 core strengths:
    • Ability to own the platform
    • Solid technology
    • Focus on our core product
    • Business friendly approach
  • Supporting land-based Casinos and Betting Companies in their journey to take their business online, and leverage their brand recognition with customized, tailored products and services
  • Offering an open API platform, allowing integration of the best products available on the market into our platform.
Employees & Senior Engineers
70+

Employees & Senior Engineers

Combined Years of Online Gambling Experience
400+

Combined Years of Online Gambling Experience

Monthly Bets
750m+

Monthly Bets

Concurrent Bets
2,000+

Concurrent Bets

In Yearly GGR
500m+

In Yearly GGR