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Predicting Player Value from Day One. Connected with Pragmatic Solutions. Ep #6: Cyclickal
Jun 3, 2025
About Episode
Transcript
About this episode
How can you identify a loyal player from their very first session? Are your bonus funds being spent on the right customers? What if your acquisition team is bringing in the wrong traffic?
In Episode #6 of Connected with Pragmatic Solutions, we sit down with Gerry Murray, Co-Founder of Cyclickal. Gerry explains how Cyclickal helps operators unlock commercial growth by predicting player value from day one and aligning acquisition strategies with long-term player behaviors.
Hosted by CEO Ashley Lang, the conversation also covers how Cyclickal’s integration with Pragmatic Solutions’ Data Lake provides quick, actionable insights to drive operator growth.
About Episode
Transcript
About this episode
How can you identify a loyal player from their very first session? Are your bonus funds being spent on the right customers? What if your acquisition team is bringing in the wrong traffic?
In Episode #6 of Connected with Pragmatic Solutions, we sit down with Gerry Murray, Co-Founder of Cyclickal. Gerry explains how Cyclickal helps operators unlock commercial growth by predicting player value from day one and aligning acquisition strategies with long-term player behaviors.
Hosted by CEO Ashley Lang, the conversation also covers how Cyclickal’s integration with Pragmatic Solutions’ Data Lake provides quick, actionable insights to drive operator growth.
About Episode
Transcript
About this episode
How can you identify a loyal player from their very first session? Are your bonus funds being spent on the right customers? What if your acquisition team is bringing in the wrong traffic?
In Episode #6 of Connected with Pragmatic Solutions, we sit down with Gerry Murray, Co-Founder of Cyclickal. Gerry explains how Cyclickal helps operators unlock commercial growth by predicting player value from day one and aligning acquisition strategies with long-term player behaviors.
Hosted by CEO Ashley Lang, the conversation also covers how Cyclickal’s integration with Pragmatic Solutions’ Data Lake provides quick, actionable insights to drive operator growth.
About Episode
Transcript
About this episode
How can you identify a loyal player from their very first session? Are your bonus funds being spent on the right customers? What if your acquisition team is bringing in the wrong traffic?
In Episode #6 of Connected with Pragmatic Solutions, we sit down with Gerry Murray, Co-Founder of Cyclickal. Gerry explains how Cyclickal helps operators unlock commercial growth by predicting player value from day one and aligning acquisition strategies with long-term player behaviors.
Hosted by CEO Ashley Lang, the conversation also covers how Cyclickal’s integration with Pragmatic Solutions’ Data Lake provides quick, actionable insights to drive operator growth.
Pragmatic Connected
About the Podcast
Connected with Pragmatic Solutions podcast explores product discovery, featuring strategic insights from partners to provide value to operators, with thought-provoking episodes in collaboration with NEXT.io.
Pragmatic Connected
About the Podcast
Connected with Pragmatic Solutions podcast explores product discovery, featuring strategic insights from partners to provide value to operators, with thought-provoking episodes in collaboration with NEXT.io.
Pragmatic Connected
About the Podcast
Connected with Pragmatic Solutions podcast explores product discovery, featuring strategic insights from partners to provide value to operators, with thought-provoking episodes in collaboration with NEXT.io.
Pragmatic Connected
About the Host
Ashley Lang, CEO of Pragmatic Solutions, drives innovation and growth with a focus on flexibility, compliance, and client-centric solutions in iGaming technology.
Pragmatic Connected
About the Host
Ashley Lang, CEO of Pragmatic Solutions, drives innovation and growth with a focus on flexibility, compliance, and client-centric solutions in iGaming technology.
Pragmatic Connected
About the Host
Ashley Lang, CEO of Pragmatic Solutions, drives innovation and growth with a focus on flexibility, compliance, and client-centric solutions in iGaming technology.
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© Copyright 2026 Pragmatic Solutions. All Rights Reserved
WINNER – Best Customer Service 2025
WINNER – Brand of the Year B2B 2025
SILVER WINNER – Platform Provider of the Year 2025
WINNER – Best iGaming Technology 2025
WINNER - Full Service
Platform of the Year 2024
WINNER - Platform
Provider of the Year 2024
SILVER WINNER Full Service
Platform of the Year 2023
This website is operated by Pragmatic Solutions MT Limited, a company registered in Malta under company registration number C91859. Registered address: Nouv, MRO Frank Galea Street, Zebbug, ZBG 9019, Malta. Pragmatic Solutions MT Limited is licensed and regulated by the Malta Gaming Authority: B2B Critical Supply License number MGA/B2B/619/2018 and in Great Britain by the Gambling Commission under account number 57239.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
© Copyright 2026 Pragmatic Solutions. All Rights Reserved
WINNER – Best Customer Service 2025
WINNER – Brand of the Year B2B 2025
SILVER WINNER – Platform Provider of the Year 2025
WINNER – Best iGaming Technology 2025
WINNER - Full Service
Platform of the Year 2024
WINNER - Platform
Provider of the Year 2024
SILVER WINNER Full Service
Platform of the Year 2023
This website is operated by Pragmatic Solutions MT Limited, a company registered in Malta under company registration number C91859. Registered address: Nouv, MRO Frank Galea Street, Zebbug, ZBG 9019, Malta. Pragmatic Solutions MT Limited is licensed and regulated by the Malta Gaming Authority: B2B Critical Supply License number MGA/B2B/619/2018 and in Great Britain by the Gambling Commission under account number 57239.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
© Copyright 2026 Pragmatic Solutions. All Rights Reserved
WINNER – Best Customer Service 2025
WINNER – Brand of the Year B2B 2025
SILVER WINNER – Platform Provider of the Year 2025
SHORTLISTED - Best
International Market Debut in Brazil 2025
WINNER - Full Service
Platform of the Year 2024
WINNER - Platform
Provider of the Year 2024
SILVER WINNER Full Service
Platform of the Year 2023
This website is operated by Pragmatic Solutions MT Limited, a company registered in Malta under company registration number C91859. Registered address: Nouv, MRO Frank Galea Street, Zebbug, ZBG 9019, Malta. Pragmatic Solutions MT Limited is licensed and regulated by the Malta Gaming Authority: B2B Critical Supply License number MGA/B2B/619/2018 and in Great Britain by the Gambling Commission under account number 57239.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
© Copyright 2026 Pragmatic Solutions. All Rights Reserved