AI-Powered iGaming Engagement

As iGaming operators look to increase revenue and player engagement, many are constrained by legacy CRM systems that struggle to act on real-time data. Automation, personalisation, and AI-driven decision-making are becoming essential to keeping pace with evolving player behaviour and market expectations. In this episode of Connected with Pragmatic Solutions, Director of Client Relations Amy Santos speaks with Tommy Kearns, CEO of Xtremepush, about transforming player acquisition, retention, and reactivation. The discussion explores how combining CRM, gamification, loyalty, and AI-driven personalisation can eliminate data silos, enable smarter engagement, and drive measurable growth through real-time customer insights.