How MarTech and AI are Reshaping iGaming

As acquisition costs rise and competition intensifies, iGaming operators are under growing pressure to extract full value from their marketing technology stacks. Building efficient, data-driven acquisition and engagement strategies has become essential to maintaining profitability and long-term growth in regulated markets. In this Expert Focus episode of Connected with Pragmatic Solutions, CEO Ashley Lang speaks with Simon Gatenby, a senior marketing and technology leader with extensive experience driving digital marketing transformation at some of the industry’s largest operators, about how MarTech and AI are reshaping iGaming. The discussion explores real-time personalisation, marketing efficiency across the player lifecycle, the role of the PAM platform in enabling effective MarTech, and how operators should prepare their marketing organisations for 2026 and beyond.