Mastering Margin Optimisation and Market Expansion

Margin optimisation is a key driver of profitability in sports betting, yet many operators struggle to improve margins without increasing operational complexity or cost. Choosing the right sportsbook technology is critical to achieving sustainable growth in competitive markets. In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang speaks with Gareth Crook, Senior VP of Sports at Pragmatic Play, about their expansion into the sports betting space. The conversation examines how a fully outsourced sportsbook model can help operators optimise margins, manage risk, and scale efficiently across regulated markets.