Predicting Player Value from Day One

Identifying high-value players early and optimising acquisition spend remain major challenges for iGaming operators. Without clear visibility into player quality from the outset, operators risk allocating bonuses and marketing budgets to traffic that does not deliver long-term value. In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang speaks with Gerry Murray, Co-Founder of Cyclickal, about predicting player value from the very first session. The discussion explores how aligning acquisition strategies with long-term player behaviour can unlock commercial growth, and how actionable insights from integrated data help operators make smarter decisions and improve performance across the player lifecycle.