Real-Time iGaming Analytics: The Database Operators Are Switching To

For iGaming operators, the ability to run fast, affordable analytics on player behaviour, affiliate performance, and fraud signals directly determines what product experiences are possible and how quickly the business can respond to what is happening across its platform. Many operators are still working with infrastructure that forces a choice between query speed and cost, limiting real-time capability to a small subset of use cases. ClickHouse, an open-source columnar analytical database, is changing that calculation for operators willing to look at their data infrastructure as a product-level decision. In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang speaks with Lee Wright, Sales Director at ClickHouse, about how columnar database architecture delivers real-time analytical performance at scale. The discussion explores the cost economics of data compression, affiliate and player analytics use cases in iGaming, fraud detection at the database layer, and how LLMs can be used to query operational data in plain language.