The Future of CRM

As player expectations continue to rise, iGaming operators face increasing pressure to deliver personalised experiences at scale. Traditional CRM approaches often struggle to keep pace with real-time data, automation, and AI-driven engagement requirements. In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang speaks with Simon Lidzén, co-founder and CEO of Fast Track, about the evolution of CRM in iGaming. They discuss how automation, real-time engagement, and AI-driven decision-making can help operators improve efficiency, enhance player relationships, and drive sustainable growth without increasing operational overhead.