CRM and AI-led marketing to scale player retention with personalised, data-driven journeys.
Optimove, the leader in Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Its Positionless Marketing Platform provides three transformative powers: Data Power lets anyone immediately discover customer insights for precise targeting and hyper-personalization — without waiting for engineers. Creative Power lets anyone instantly create channel-ready assets like copy and visuals — without waiting for creatives. And Optimization Power lets anyone run campaigns that optimize themselves through automated journeys and testing — without waiting for analysts. By liberating marketing teams from dependencies, they are more motivated, get more done, and are able to deliver the most personalized campaigns at scale.
In addition, Optimail offers an automated, personalised email campaign software enhancing player engagement and retention rates.