99.9% Login Success Rate Explained
Oct 1, 2025
Editorial
Password-Free Authentication in iGaming: How MIRACL Improves Security and Player Experience
How secure is your login process? Are passwords costing you players? What’s your login success rate?
In this episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks with Rob Griffin and Michael Tanaka, co-founders of MIRACL. They discuss how MIRACL is transforming authentication for iGaming operators by eliminating passwords, streamlining multi-factor login, and delivering a secure, two-second sign-in experience that works seamlessly across all devices and browsers.
Can PINs increase login success rates?
The conversation explored how MIRACL Trust addresses one of the most overlooked yet crucial metrics for operators: the login success rate. By replacing passwords and cumbersome SMS-based authentication with a fast, secure PIN-based login, MIRACL enables operators to improve both user experience and platform resilience.
The episode examined three key drivers for MIRACL’s approach:
User experience: reducing login friction that can quickly push players to competitors.
Security: delivering unfishable, multi-factor authentication resistant to common cyberattacks.
Regulatory compliance: supporting operators in multiple jurisdictions where SMS authentication is no longer acceptable.
Redefining Login for iGaming
MIRACL Trust allows players to log in within two seconds using only a four-digit PIN, with no need for downloads, redirects, or secondary devices. By combining “something you know” (a PIN) with “something you have” (a trusted device), MIRACL delivers multi-factor authentication in the simplest possible form.
The company reports a 99.9% login success rate across its client base, compared to 95% for passwords and as low as 65% for SMS codes. Operators also see significantly fewer reset requests, cutting costs and customer support overhead.
Meeting Global Regulatory Demands
Around the world, regulators are phasing out SMS-based authentication due to vulnerabilities such as SIM swaps and phishing. The US state of Pennsylvania, for example, has announced SMS two-factor authentication will no longer be allowed from 2027. Similar moves have already been seen in Hong Kong, Malaysia, and the UAE.
MIRACL’s solution provides operators with a future-proof alternative that is fully compliant, globally deployable, and immune to remote attacks. As Tanaka explained, US operators in particular are seeking a unified approach that satisfies multiple state regulators while ensuring a consistent customer experience.
Competitive Differentiation
While alternatives such as authenticator apps, WhatsApp codes, or passkeys exist, each presents its own limitations—ranging from poor success rates to lack of compatibility across devices. MIRACL sets itself apart by delivering a fully self-contained cryptographic solution that works seamlessly on 100% of browsers, operating systems, and devices, ensuring operators can offer a single, unified login experience to all customers.
5 Key Takeaways
Passwords are broken: They remain a top cybersecurity risk and a major source of player frustration.
Friction drives churn: If login is slow or complex, players will quickly move to competitors.
MIRACL delivers 99.9% success rates: Significantly higher than traditional authentication methods.
Regulators are banning SMS authentication: MIRACL provides a compliant, future-ready alternative.
One solution for all devices and markets: MIRACL offers 100% compatibility, simplifying operations across global jurisdictions.
Watch to the full podcast episode here
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