How Xtremepush is shaping the future of real-time CRM in iGaming

How much additional revenue could you gain by automating your marketing campaigns at scale? Can legacy CRM systems keep pace with real-time player actions? How is your CRM setup preparing your team for agentic AI in iGaming?  

In the latest episode of Connected with Pragmatic Solutions our Director of Client Relations & Programme Amy Santos speaks with Tommy Kearns, CEO and Co-founder of Xtremepush, to explore how a unified approach to data, engagement, and loyalty is helping iGaming operators drive player lifetime value and operational efficiency. With over 230 operator clients and deep specialization in iGaming, Xtremepush brings a clear, modular solution to a historically fragmented technology landscape. 

 Real-time CRM purpose-built for iGaming 

Xtremepush positions itself as a fully unified CRM and loyalty platform, built specifically for the real-time demands of the iGaming industry. According to Kearns, their key differentiator lies in owning the full stack: from customer data ingestion and processing to multichannel activation and gamification. Rather than integrating disparate systems for data, engagement, and loyalty, Xtremepush brings them together in a single, interoperable platform. 

This unified structure addresses a critical industry challenge: the need for real-time, scalable communication across multiple player touchpoints, whether during live sports betting or high-frequency casino sessions. Kearns emphasises that being able to ingest and act on data instantly is foundational to effective player engagement. 

Solving for fragmentation and time-to-value 

Xtremepush’s “three-pillar” approach—capability, people, and customer-centricity—is designed to address the operational pain points many operators face: 

1. Capability: The platform is optimised for iGaming use cases with deep orchestration logic, built-in gamification, and loyalty mechanics, all accessible through a modular rollout model.

2. People: The company has invested in hiring industry veterans who understand the commercial and regulatory challenges operators face. 

3. Customer-centricity: A “Customer for Life” philosophy underpins their low churn rate, with Xtremepush leaning into custom configurations and problem-solving beyond what’s on the standard product roadmap. 

This triad enables faster onboarding and more tailored execution, reducing reliance on siloed solutions that often require long lead times to deliver value.

Measurable impact from migration and engagement 

Kearns shares several examples that quantify the platform’s business impact: 

• A Brazilian operator saw a 600% increase in revenue within one year of migrating to Xtremepush, while simultaneously reducing the cost to serve by half. 

• UK-based operator The Pools doubled their active cash player base using Xtremepush’s integrated free-to-play games and reported a 30% increase in weekly visitors. 

These outcomes illustrate how a tightly integrated engagement stack, especially when paired with gamification and loyalty, can significantly influence player behaviour and retention. 

Preparing for the next evolution: Agentic AI 

Looking ahead, Xtremepush is investing in “agentic AI”, that is, a layer of automation powered by large language and large action models (LLMs and LAMs). This next phase aims to dramatically increase the efficiency of CRM and marketing teams by enabling self-optimising campaigns and autonomous decision-making. 

Importantly, their approach to AI is shaped by regulatory foresight. Xtremepush emphasises transparency and explainability in its Infinity AI module, a decision driven in part by its work with financial services clients. In Kearns’ view, as the regulatory bar continues to rise in iGaming, opaque “black box” AI models will be phased out in favour of auditable, adaptive solutions. 

Building with Pragmatic Solutions 

Xtremepush is fully integrated with Pragmatic Solutions' Player Account Management (PAM) platform, giving operators access to advanced CRM and loyalty capabilities without heavy integration overhead. This collaboration makes it easier for clients to stand up modules at their own pace, reducing complexity while accelerating value. 

5 Key Takeaways 

• Xtremepush unifies CDP, orchestration, gamification, and loyalty in a single real-time platform. 

• The platform is purpose-built for iGaming, offering faster value and better fit than generic CRM tools. 

• Operators have seen significant ROI, including 600% revenue growth and lower costs after switching. 

• Its machine learning is transparent and adaptable, supporting compliance in regulated industries. 

• Xtremepush is laying the groundwork for AI assistants that will automate and optimise CRM workflows. 

Watch to the full podcast episode with Tommy Kearns of Xtremepush here.