Compliance that Powers Growth
May 6, 2025
Editorial
How Operators Can Future-Proof Compliance and Maximise Player Value
As the regulatory landscape continues to evolve, iGaming operators face a critical question: how can they stay ahead of compliance demands without compromising growth or player experience?
In episode #2 of Connected with Pragmatic Solutions, our CEO Ashley Lang sits down with Paul Foster and Simon Bold from Crucial Compliance to explore how smarter compliance strategies - powered by automation and behavioural data - are helping operators do exactly that.
Smarter compliance starts with smarter data
One of the biggest takeaways from this episode is the power of behavioural data in redefining responsible gambling. Paul and Simon explain how Crucial Compliance move beyond static risk models to dynamic, real-time player insights - ensuring operators can protect players without sidelining valuable customer relationships.
This is especially relevant when managing VIPs. Traditional compliance approaches often equate high spend with high risk. But as Crucial Compliance demonstrates, this is not always the case. By using behavioural analysis instead of legacy triggers, operators can make more informed decisions - and maintain strong relationships with high-value, low-risk players.
Integration that delivers from day one
Thanks to deep integration with the Pragmatic Solutions Player Account Management (PAM) platform, Crucial Compliance’s tools unify gameplay, cashier, and third-party KYC data into a single, actionable customer view. This level of insight enables operators to act fast - and act smart. And it doesn’t take long to see results. Crucial Compliance models begin generating insights immediately, with high accuracy achieved by day seven. That is a compellingly fast time to value, in any regulatory market.
Built for what’s next
With increasing regulatory scrutiny across global markets, future-proofing your compliance strategy is no longer optional. Crucial Compliance solutions are designed with adaptability in mind - offering operators the flexibility to meet the requirements of multiple jurisdictions while scaling player protection.
5 key takeaways:
Automation and platform integration reduce human error and streamline compliance from day one.
Behavioural data replaces outdated triggers, supporting smarter VIP management.
Real-time insights from unified data create a single, actionable view of each player.
Immediate value, with insights optimised by day seven.
Global applicability, with features built for complex, multi-jurisdictional environments.
The full podcast is available to view here
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