Platform Technology for Successful Operators

CEO Ashley Lang examines how Pragmatic Solutions’ modern offering and ability to meet operators’ needs have been key drivers of remarkable success for both the company and its clients, as recognised by the EGR B2B Award ‘Full Platform of the Year.’

Article published in the EGR B2B Winners Report 2024.

Pragmatic Solutions provides smart enterprise platform technology for gaming and betting operators that perform at scale in fast-paced regulated markets.   

Rooted in the extensive experience of its founders and senior engineers, the company was formed with the mission to construct a contemporary version of a Player Account Management (PAM) platform. Over a decade, Pragmatic Solutions has continuously refined and enhanced this technology to be able to deliver what the market truly needs.

The platform is modern, modular, scalable and connected, providing a core upon which operators can build their unique offerings, while ensuring the underpinning technology is reliable, adaptable, and future proof. Across regulated jurisdictions worldwide, it enables our clients to fully control and customise their business operations, multiple brands, and end-to-end player experiences, engaging their audience while quickly adapting to demanding market requirements.

A client-focused model

The Pragmatic Solutions platform boasts a proven track record of supporting operators at an enterprise scale, reflecting the deep trust and commitment that clients have placed in the company. This trust signifies Pragmatic Solutions' dedication to aligning with their clients' business objectives and its focus on delivering a reliable technological infrastructure essential for modern iGaming enterprises.

With a discerning approach to client selection, Pragmatic Solutions regards each licensee as a vital business partner. Our company’s ethos is centred on cultivating lasting partnerships, making decisions that stand the test of time, and establishing enduring reliability.

Our clients’ success stories are a testimony of this approach. In the last years, we have supported innovative, fast-growing operators -such as DAZN BET, EstrelaBet, Rhino Entertainment, and High Roller, among others- in the launch and expansion of numerous brands throughout regulated markets worldwide.   

It is safe to argue that Pragmatic Solutions unique responsiveness and capability to deliver customised solutions, complex regulatory compliance requirements, rapid and flawless migrations, comprehensive onboarding, bespoke training and development services, and robust client management have been pivotal for our licensees’ effective brand launches, continuous growth, and safe market expansions.

We are grateful for their trust and proud to support their successful endeavours with our technology and services.

One platform, all functionalities

The Pragmatic Solutions iGaming platform enables operators to deploy multiple brands while consolidating all technical services, providers, and operations on a single multi-tenant instance. Via the PAM’s user-friendly back-office, operators fully manage player accounts, wallets, content, payments, CRM, segmentation, bonuses, promotions, data, BI, KYC, AML, and fraud prevention with extensive flexibility.

Platform licensees can easily enrich their capabilities and portfolio with products from leading third-party vendors and bespoke development, creating a unique technology stack suited to their immediate and future needs.  Currently, the platform is pre-integrated with +1,500 leading providers of content (iGaming and sportsbook) and services (payment providers, CRM, marketing and affiliate services, compliance, KYC, Data/BI, and geolocation), available for operators via a simple configuration.  It also allows for easy integration with any third-party product or service available in the market.   

Additionally, they can leverage our Content Management System (CMS) to power gaming frontends. Our CMS has over 250 APIs available supporting front-end customisation, allowing operators to provide tailor-made, end-to-end player experiences based upon extensive segmentation options. 

Regulated-market ready

In today’s dynamic online gaming and betting environment, operators need to successfully design and execute marketing campaigns, differentiate their offerings, and provide their players with the most entertaining experiences without compromising on compliance, security and performance. Additionally, they must be ready to quickly adapt to any upcoming requirements if they want to expand and solidify their position in regulated jurisdictions.

Pragmatic Solutions is fully prepared to support the most demanding compliance requirements with both its own technology and the integration with external services – such as self-exclusion lists, regulatory databases, vaults, ID and age verification tools, data processing tools related to responsible gambling, and affordability verification services.

Beyond the technology, Pragmatic Solutions has a management commitment to regulatory compliance (reinforced throughout the organisation from product design and development discipline to operational processes), safeguards, responsiveness, and compliance knowledge across support services.

Currently, our company holds B2B licences by the MGA, UKGC, Romania's ONJN and AGCO and supports live operators in many locally regulated markets including the U.K., Spain, Germany, Ontario, Romania, Hungary, Estonia, and more. Our platform is certified by ISO/IEC 27001, PCI and GLI, while being compliant with numerous regulated European jurisdictions.

We invest heavily in certifications, pen tests, license applications, and external audits to qualify for supporting operators in locally regulated markets. To make sure our clients do not miss the most valuable opportunities, we are currently preparing to certify our solutions for markets that are introducing new local regulations.

The Pragmatic approach to platform provision

Pragmatic Solutions offers a contemporary approach in platform technology provision for modern gaming and betting operators, supplying a stable technological core while granting operators’ full control.

In this model, we metaphorically liken our PAM platform to a Central Processing Unit (CPU) in computing. Just as a connected CPU on a computer motherboard coordinates and executes instructions reliably and efficiently, our PAM platform serves as the heart of an operator's technology infrastructure. It enables seamless integration of diverse components—whether third-party services or proprietary technology—without restrictions or limitations. Such flexibility is indispensable for tailoring offerings, swiftly incorporating superior third-party products, enhancing the user experience, and establishing a competitive edge in the market.

This approach enables the creation of a unique technology stack that empowers operators with superior adaptability and customisation possibilities, preparing them for today's growth and tomorrow's challenges.

We are delighted to confirm once again that our innovative efforts have been recognised by the judges of the EGR B2B Awards, affirming our commitment to leading the industry with flexible, future-ready solutions that empower operators and drive sustainable success.