Smart Platform Technology for Lasting Success

Interview featured at TheGamblest

Ashley Lang, CEO of Pragmatic Solutions, dives into the journey behind launching a trustworthy iGaming company, discussing the core details such as Player Account Management (PAM) platform, CPU model, as well as how important are client relationships and support when choosing a platform provider.

TheGamblest: What’s the first thing operators should consider when evaluating their platform strategy?

Ashley: It all begins with a clear vision. Operators should define their long-term business goals - what markets they want to enter, how quickly they plan to grow, and the kind of player experience they want to deliver. Once those ambitions are in place, the next step is to assess whether their current or prospective platform can support that roadmap - not just for today, but for the future. A strong, scalable platform strategy is the foundation for lasting success in a competitive market.

TheGamblest: What platform models are available to iGaming operators, and what makes the “CPU model” stand out?

Ashley: Operators generally face three options when choosing a platform model. Building in-house offers maximum control and customisation, but it is expensive, complex, and demands significant ongoing resources.

Licensing a third-party platform is faster and more cost-effective, but it often comes with rigid structures that limit flexibility and slow innovation.

That’s where our hybrid approach - the CPU model - truly stands out. At Pragmatic Solutions, we position the PAM as the Central Processing Unit of an operator’s tech stack. It runs mission-critical operations while allowing seamless integration with both proprietary and third-party systems through open APIs, giving operators the freedom to innovate without being boxed in.

TheGamblest: Why is the Player Account Management (PAM) platform so critical in online gaming and betting operations?

Ashley: The PAM platform is the heartbeat of any online gaming business. It is the central system that powers everything from user journeys and payment flows to security, compliance, and data management. While operators may work with multiple content, payments, or CRM providers, their PAM remains the constant. It’s the single source of truth and the foundation that holds the entire operation together. Getting this decision right is essential for building a reliable, scalable, and future-ready business.

TheGamblest: How does the CPU model help operators connect to the best tools for their business?

Ashley: The CPU model is all about agility and control. It’s designed to help operators integrate the right tools at the right time, without delays or limitations. By combining a shared master codebase with the freedom to customise, operators benefit from faster time-to-market, reduced development costs, and the flexibility to focus internal resources on areas that create true competitive edge. It ensures they remain connected to the solutions that drive performance and growth.

TheGamblest: How important are client relationships and support when choosing a platform provider?

Ashley: They are absolutely critical. Operators should carefully evaluate how a platform provider supports its clients, not just during onboarding, but throughout the entire partnership. A strong, stable client base is a clear indicator of platform reliability.

At Pragmatic Solutions, we’re proud to say we’ve never lost a client. Our licensee partners are long-standing, successful, and genuinely loyal - and that speaks volumes. While we don’t place restrictions on clients who wish to leave, the fact is, no operator has ever chosen to migrate away from our platform. We take immense pride in that.

We have also developed deep expertise in migrating clients from other platforms to ours - smoothly and efficiently. Our retention record is a testament to the quality of our technology and the strength of the relationships we build. We believe in earning loyalty every day by delivering real value, staying responsive to operator needs, and never becoming complacent.

TheGamblest: How does Pragmatic Solutions support AI integration for operators?

Ashley: Our platform is purpose-built for flexibility, and that includes supporting advanced AI capabilities. Operators can integrate the AI tools that best align with their strategy - no vendor lock-ins, no restrictive frameworks.

Our Data Lake centralises and enriches operational data, delivering real-time access to high-quality inputs that AI models depend on. The result is a tech ecosystem where actionable insights can be deployed quickly and effectively across the business.

TheGamblest: How important is company leadership and stability when selecting a platform partner?

Ashley: Leadership makes all the difference. When choosing a platform provider, operators are not just selecting technology – they are entering a long-term partnership with the people behind it. That is why it is essential to look closely at the leadership team: their track record, their values, and their commitment to client success.

At Pragmatic Solutions, our leadership team brings deep, cross-functional expertise across every aspect of B2B platform operations - from legal and compliance, to product management, service delivery, infrastructure, support, and beyond.

A stable, well-managed platform is not built overnight. It is the result of consistent, long-term decision-making by people who understand the unique challenges of the iGaming industry.

Pragmatic Solutions is uniquely positioned to support operators today and for the long haul. When you partner with us, you’re aligning with a team that always puts operators first.

TheGamblest: Is Pragmatic Solutions expanding into new markets?

Ashley: We continue to expand into regulated markets where our clients see growth potential. In direct response to operator demand, we are extending our regulated market coverage to include Belgium, Greece, Bulgaria, Denmark, and Sweden.

These markets will strengthen our presence in jurisdictions such as the UK, Spain, Germany, Romania, Ontario, and Brazil. Our focus remains clear: to give our clients the tools and compliance readiness they need to succeed wherever they operate.