Maximising Customer Lifetime Value

As competition intensifies in iGaming, operators are under increasing pressure to maximise customer lifetime value through smarter, more personalised engagement. Leveraging real-time data and AI-driven decision-making is becoming essential for marketing teams looking to improve retention, efficiency, and long-term player value. In this episode of Connected with Pragmatic Solutions, CEO Ashley Lang speaks with Motti Colman, VP of Revenue at Optimove, about the evolving role of CRM and AI in iGaming. The discussion explores how personalised engagement strategies, real-time marketing, and platform integration help operators strengthen customer relationships, support regulatory requirements, and drive sustainable growth.