Interview: Platform Technology in Regulated Markets

Interview with Ashlely Lang, CEO of Pragmatic Solutions, for Betting Magz Latin America

Betting Magz: Tell us a bit about Pragmatic Solutions and the market opportunities you are tackling.

Ashley Lang: The Pragmatic Solutions team have been working hard to advance our strategy to become the preferred technology platform for gaming operators in regulated markets.

As local regulations gain prominence worldwide, one of the greatest benefits that Pragmatic Solutions can provide an operator is an accelerated speed to market. Our platform technology is compliant with the most demanding regulatory standards worldwide and configurable to the markets of the operators' choice, with unmatched flexibility to be set according to their unique business strategy.

We have also focused on strategic partnerships with some of the leading sports betting platform companies to provide our clients with the finest technological solution in products of their kind.

BM: How have these developments been received by the market?

AL: We are constantly validating our strategy with our existing and prospective clients. It is very exciting for us to see our clients expand their global reach and scaling their businesses, while it confirms the value of our emphasis on platform compliance.

All Pragmatic Solutions licensees enjoy the immediate benefits of the feature development, compliance considerations, and third-party vendor integrations that we deploy to the platform at the end of each development sprint.

As a result, our clients enjoy the benefits of our compliance with the latest market regulations, enabling them to expand into new markets more swiftly.

The same applies to third-party provider integrations: in each sprint, new products and services are made available to Pragmatic Solutions' platform clients.

The platform development speed is high, allowing our clients to accelerate their geographical and product expansion objectives faster than the competition.

BM: How would you summarize the competitive advantages of Pragmatic Solutions?

AL: First, we offer excellent platform technology to support today’s multi-jurisdictional and multi-product gaming operators.

Additionally, we are fast and responsive to the needs of our customers and provide robust technology solutions to support their business growth strategy.

No two businesses are alike, and each of our clients has specific requirements. Hence, we provide flexible, tailored development resource plans, allowing our clients to leverage our development expertise to build new innovative products and player experiences, we are fast and responsive to the needs of our customers and provide robust technology solutions to support their business growth strategy.

Last but certainly not least, there's our team: we have a formidable group of experienced, dedicated, and committed professionals who take great pride in our success and have a vested interest in our clients' achievements.

Complete interview in Spanish published on Betting Magz, LGM Summit Mexico Edition