Personalised CRM at Scale: How Optimove Powers Smarter Engagement for iGaming Operators 

In the inaugural episode of Connected with Pragmatic Solutions, our CEO Ashley Lang is joined by Motti Colman, VP Revenue at Optimove, the CRM powerhouse that is helping iGaming operators drive customer lifetime value through smarter, data-driven engagement.

The conversation dives deep into what makes personalisation essential, how AI is used in a meaningful way, and why seamless integration is the key to operational efficiency in a fast-moving, regulated landscape. We take a closer look at the key themes and talking points in this interesting conversation.

Why personalised marketing is non-negotiable 

Today’s players demand relevance – and that means operators must go beyond generic campaigns. Optimove enables operators to deliver marketing that’s personalised at scale, using a combination of behavioural data, dynamic segmentation, and automated multichannel orchestration. In an environment where player expectations are rising, personalisation isn’t a nice-to-have – it is a strategic requirement. 

How Optimove delivers business value 

Optimove’s strength lies in its ability to unify historical insights with real-time data, creating a 360-degree view of the player. This enables operators to act in the moment – whether through promotions, messaging, or offers – while also building long-term engagement strategies based on predictive models and behavioural trends. The result is more targeted marketing, higher retention, and increased player lifetime value. 

Standing out in a crowded CRM landscape 

In a competitive CRM space, Optimove differentiates by offering a deeply integrated, intelligence-driven approach to player engagement. Rather than relying on manual processes or siloed tools, operators benefit from a centralised platform that automates decisioning and delivers measurable performance improvements across all customer touchpoints. 

The real story behind AI in CRM 

While AI often comes with industry buzz, Optimove takes a grounded, practical approach to applying it. From predicting churn to optimising the timing and content of campaigns, AI enhances marketers’ ability to deliver personalised, timely communications that drive results – without replacing the human strategy behind them. 

A seamless fit with Pragmatic Solutions 

One of the key advantages for operators using Pragmatic Solutions’ Player Account Management platform is Optimove’s native integration. This plug-and-play approach streamlines implementation, reduces time to value, and allows marketing teams to work more efficiently with fewer technical dependencies. The combined power of both platforms supports faster decision-making and more agile execution. 

5 key takeaways:  

• Personalised marketing is now a strategic necessity, not a luxury. 

• Combining real-time data with historical insights enables more effective engagement. 

• Artificial intelligence should support marketing teams, not replace them. 

• Optimove’s integration with Pragmatic Solutions allows for faster, more efficient execution. 

• Operators can maintain compliance while remaining agile in regulated markets.  

Watch the full episode to learn how Optimove is helping operators future-proof their marketing strategies and drive sustainable growth through customer-first engagement.