Pragmatic Solutions iGaming Platform Live in Regulated Brazilian Market

PAM platform fully compliant and live with EstrelaBet.bet.br

Gibraltar, 14th January 2025 – Pragmatic Solutions, the Player Account Management (PAM) platform provider, is delighted to announce that its technology is now live in Brazil with leading locally-licensed operator, EstrelaBet. Pragmatic Solutions technologies and been tested and certified by Gaming Laboratories International (GLI) and accredited as fully compliant with Brazil's new iGaming regulations, which came into force on 1st January 2025.

As one of the biggest operators in Brazil, EstrelaBet is renowned for its strong presence in the national sports betting scene, in addition to its extensive games and casino offering. By adopting Pragmatic Solutions’ market-leading iGaming PAM platform, EstrelaBet benefits from a compliant, secure, and highly flexible technology stack tailored for success in Brazil’s newly regulated market.

From the 1st January, Brazil’s Ministry of Finance introduced new regulations addressing safer gambling, bonus and promotional offers, and advertising. Pragmatic Solutions rapidly adapted its platform technology to support compliant operations within these requirements, ensuring its PAM platform provides operators with complete confidence that their operations align with Brazilian government standards.

As the iGaming industry continues to expand across Latin America, Pragmatic Solutions’ scalable, robust, and customizable platform has become a go-to solution for operators seeking to thrive in regulated markets. With compliance assured, operators in Brazil can confidently rely on the platform to remain within legal boundaries while driving growth.

“Compliance is a critical consideration for operators in the rapidly expanding Brazilian betting market,” said Lloyd Lemmon, Director of Legal and Compliance at Pragmatic Solutions. “The new regulations mark the culmination of the government’s phased regulatory program. In such a dynamic environment, operators need assurance that their technology partners are fully compliant, and we are proud to provide that confidence to our clients.”

Pragmatic Solutions’ iGaming platform empowers operators to control and customise multiple brands and end-to-end player experiences while adhering to complex regulations, protecting customers, and minimising fraud. The platform’s API-based modular architecture enables seamless integration with third-party providers, allowing operators to adapt quickly to market demands and introduce new functionalities without compromising compliance or performance. Luis Spencer, Head of Sales at Pragmatic Solutions, commented, “Our growing client base in Brazil and across Latin America reflects the trust operators place in our technology. Ensuring full compliance has been a key driver of our success.”

“We provide operators with the peace of mind needed to navigate local regulations while maintaining high performance and achieving growth. Winning the Best Platform Provider of the Year at the SBC Awards Latinoamérica highlights our commitment to supporting our clients’ success. As the leading standalone platform provider in the region, we look forward to continuing to fuel our clients' growth with scalable, robust, and flexible technology.”

About Pragmatic Solutions

Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators that seek to perform at scale in a fast-paced, highly complex regulated environment.

The key component of the Pragmatic Solutions offering is a Player Account Management (PAM) platform that is modern, modular, scalable, and connected due to an open API approach, enabling its partners to have complete control over their gaming business roadmap and operations.

The platform provides a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk, and manage brands, promotions and player experiences with extensive flexibility. Pre-integrated with over a thousand providers of third-party content, payments and services, the platform also supports rapid integration of new services of the operators’ choosing.

Pragmatic Solutions, sister company of Pragmatic Play, was founded in 2014. Its expert development teams focus on functionality innovation and expansion, while efficiently providing customised services to meet the needs of the most demanding iGaming operators.

Headquartered in Gibraltar, the company holds B2B licences by the MGA, UKGC, Romania's ONJN, Sweden’s Spelinspektionen and Ontario’s AGCO and supports live operators in many locally regulated markets including the U.K., Spain, Germany, Ontario, Romania, Hungary, Estonia, Brazil and more. The Pragmatic Platform holds certifications by ISO/IEC 27001, PCI and GLI, while being compliant with numerous regulated European jurisdictions.

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