Pragmatic Solutions iGaming Platform Expands MAP™ Integration with ‘Refer-A-Friend’ Capabilities

The collaboration elevates player acquisition and retention tools for the PAM platform licensees

31st July 2024 – Pragmatic Solutions, provider of smart iGaming platform technology for leading gaming and betting operators, announces the integration of MAP™ "Refer-A-Friend" module. This collaboration aims to empower the platform licensees to maximise their player acquisition and retention strategies in regulated markets worldwide.

Pragmatic Solutions offers a next-generation Player Account Management (PAM)platform that is open, modular, scalable, and flexible due to its API-based approach, enabling its clients to extend the core technology through integrations and accelerate their growth. Recognised as the ‘Full Service Platform of the Year’ at the 2024 EGR B2B awards, the platform supplies a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk, and manage end-to-end player experiences in multiple brands and markets with extensive flexibility.

The Pragmatic Solutions iGaming platform is pre-integrated with over 1,500 providers of third-party content, payments and services, including MAP™ affiliate marketing solution, which are available to the platform licensees via a simple configuration.

Mediacle Affiliate Platform (MAP™) is an advanced, cloud-based affiliate marketing and referral tracking platform suitable for iGaming businesses of all sizes. Their flexible approach makes it easy and economical for operators to run their performance marketing campaigns effectively.

The "Refer-A-Friend" functionality enables operators to effortlessly create and manage referral schemes, incentivising existing players to refer friends to their brands. This feature not only enhances player engagement but also expands the operator's customer base organically. By leveraging the power of word-of-mouth marketing, iGaming brands can tap into new markets and increase their revenue streams cost-effectively.

Additionally, the MAP™ platform provides comprehensive tracking and analytics tools, allowing operators to monitor the performance of their referral campaigns in real-time and optimise them for maximum effectiveness.

Santosh Jain, Director at Mediacle said, “We are delighted that our ‘Refer-A-friend' feature is enabling Pragmatic Solutions clients to harness the potential of their existing player network to drive growth and success in the competitive online gaming industry.

Pragmatic Solutions has demonstrated to be an excellent long-standing partner in delivering the most complete platform services for leading operators worldwide, and we are happy to contribute to the commercial growth of their successful clients.”

Ashley Lang, CEO at Pragmatic Solutions, added, “We are pleased to offer our platform licensees a new, highly effective tool for player acquisition and loyalty like the ‘Refer-A-friend' functionality.

The integration of the 'Refer-A-Friend' feature aligns with our commitment to empower our client operators' growth. Alongside our robust, scalable, and feature-rich platform technology, we make sure to offer them easy access to an expansive portfolio of cutting-edge content and services from the industry leading providers, such as Mediacle, who has proven the effectiveness of their work with their MAP™ affiliate solutions.

About Pragmatic Solutions

Pragmatic Solutions provides proprietary core platform technology for gaming and sports betting operators that seek to perform at scale in a fast-paced, highly complex regulated environment.

The key component of the Pragmatic Solutions offering is a Player Account Management (PAM) platform that is modern, modular, scalable, and connected due to an open API approach, enabling its partners to have complete control over their gaming business roadmap and operations.

The platform provides a comprehensive and user-friendly set of back-office tools to ensure regulatory compliance, handle risk, and manage brands, promotions and player experiences with extensive flexibility. Pre-integrated with over a thousand providers of third-party content, payments and services, the platform also supports rapid integration of new services of the operators’ choosing.

Headquartered in Gibraltar, the company holds B2B licences by the MGA, UKGC, Romania's ONJN and AGCO and supports live operators in many locally regulated markets including the U.K., Spain, Germany, Ontario, Romania, Hungary, Estonia and more. The Pragmatic Platform holds certifications by ISO/IEC 27001, PCI and GLI, while being compliant with numerous regulated European jurisdictions.  

About Mediacle

Mediacle Affiliate Platform (MAP™) is an affiliate management platform that has been designed specifically for the online gaming industry by combining over 20 years of software development expertise and our extensive experience of managing iGaming Affiliate Marketing Programmes.

The MAP Hosted Solution enables iGaming businesses to reliably manage, optimise, and run their Affiliate Marketing Programmes in a cost effective way.