Thriving in Brazil’s Regulated iGaming Market: The Importance of Platform Selection

Interview published at Gaming Intelligence, April 2025.

Brazil's iGaming market is poised for significant growth, driven by a large and passionate player base, evolving regulations, and increasing mobile adoption. With over 200 million people, a deep-rooted football culture, and rising interest in casino games and esports betting, the country presents one of the most promising opportunities in the global iGaming industry. 

Industry analyst H2 Gambling Capital predicts that by 2026 Brazil is expected to have 36 million active online betting and iGaming accounts, accounting for 9 per cent of the adult population. The value of Brazilian betting market is expected to reach $9bn by 2028. 

Having become a regulated market in January 2025, Brazil offers clear licensing frameworks, responsible gaming mandates, and security protocols that operators must adhere to. Those who choose to enter or expand in Brazil now have the chance to capitalise on this high-growth environment - provided they select the right platform.  

Why is platform selection so important? 

For operators entering or expanding in Brazil, the right platform technology is critical to ensuring operational efficiency and regulatory adherence. A robust iGaming platform must meet several key requirements to support success in the market. 

Market compliance 

First and foremost, with Brazil’s regulatory framework now in effect, platform providers must offer full compliance with licensing requirements, anti-money laundering (AML) policies, and responsible gaming mandates. The platform should integrate KYC (Know Your Customer) verification processes, fraud detection tools, and built-in regulatory reporting to ensure operators remain in good standing with authorities. 

The latest regulations in Brazil that came into force this year mark the completion of the four-step phased regulatory programme by the government. The Ministry of Finance published its final set of technical regulations (SPA/MF No. 1,231/2024) for the country’s licensed gambling market in August last year, with a deadline of 1st January 2025 for compliance. These set out new rules on safer gambling, bonus and promotional offers and advertising. 

Operators seeking to expand into this market must have confidence that the platform technology they deploy meets the new requirements. Solutions such as Pragmatic Solutions' Player Account Management (PAM) platform can provide this peace of mind because the technology is fully certified by Gaming Laboratories International (GLI), guaranteeing that operators remain compliant with Brazil’s legal and regulatory frameworks. 

As with all markets, compliance requirements are likely to change over time. Therefore, it is important for operators to partner with platform providers that prioritise regulation and compliance. Proven and accredited technology designed for today’s regulated market operations is more important than ever before.  

Scalability  

Another key consideration for operators interested in Brazil is scalability and performance. A successful iGaming platform in a high-growth market such as this must support a high volume of traffic, given the country's large population and growing player base.  

A scalable, robust platform must be capable of supporting continuous innovation at a high speed, allowing operators to quickly implement new features and remain competitive in the market.  

 Powerful and scalable PAM platforms empower operators to create tailored experiences that align seamlessly with their strategic objectives. An API-first, modular architecture allows effortless integration with preferred tools and technologies, providing operators with full control over their development roadmap and the agility to innovate at scale. 

This flexibility enables operators to stay ahead of industry shifts while setting new standards in player engagement, market expansion, and operational excellence. Whether through expanding their offerings or enhancing user experiences, the core platform can provide the confidence required to ensure that the technology will grow as their business thrives and the market matures. 

Localisation and customisation 

To engage Brazilian players effectively, platform providers must offer localised content, including Portuguese-language interfaces and culturally relevant marketing tools. Additionally, game offerings should reflect player preferences, such as sports betting on local football leagues and popular online casino games. 

An effective PAM platform should offer tools to customise player experiences and drive performance. It should serve as the hub for integrating with proprietary and third-party applications via APIs, providing limitless opportunities for customisation and innovation.  

From AI-based data analytics to advanced payment processing tools, the flexibility to add cutting edge new services as they are required allows operators to streamline operations, create unique player experiences, adapt quickly to new challenges, and dominate their markets.  

As the platform provider for leading local operator EstrelaBet, Pragmatic Solutions is already demonstrating its ability to support large-scale operations in Brazil. EstrelaBet, known for its strong presence in sports betting and its growth-focused business strategy, requires a platform capable of handling sudden traffic surges from successful marketing campaigns and continuous innovation. Pragmatic Solutions has met this need by offering a fully customisable solution tailored to the complexities of the market.  

Positioned for long-term success 

The iGaming market in Brazil is one of the most exciting opportunities in the industry today. However, success in this expanding environment requires operators to choose a platform provider with the flexibility, scalability, and compliance expertise necessary to drive growth and engage players effectively.  

Technologies such as Pragmatic Solutions’ compliance-focused, scalable, and customisable PAM platform provide operators with the tools they need to navigate Brazil’s regulatory landscape, localise their offerings, and meet the evolving demands of Brazilian players.