The Innovative World of Jackpot Mechanics

How Operator-Branded Jackpots EngagePlayers and Grow Revenue

What if your jackpot product could deliver a guaranteed monthly GGR uplift? Can jackpot free bets become a meaningful engagement and reactivation tool?

In our latest episode of Connected with Pragmatic Solutions, our CEO Ashley Lang speaks to Peter Mareš, CEO of ThrillTech, discussing how the provider's branded jackpot platform enhances player engagement, simplifies jackpot technology for operators, and offers integration options tailored to diverse business needs.

What is ThrillTech? 

ThrillTech aims to enhance players’ natural interactions with gaming products by designing technology that improves the core player experience. Their mission is to simplify and democratise jackpot technology, making it more accessible and customisable for operators. 

In the podcast, Peter explains how the company’s goal is to make jackpot technology a commodity, enabling operators to launch sustainable jackpot products that carry their own brand identity. This approach lets operators leverage player trust in their own brand, rather than relying on third-party game providers.

How ThrillTech differs from traditional jackpots 

Traditionally, jackpots are managed and networked through game providers and tied directly to individual games. ThrillTech’s platform changes this by enabling operators to create fully branded jackpots that can span across any user interaction - commonly covering the entire game portfolio. 

Importantly, the jackpot is offered as a side bet, not integrated into the game itself. This means it doesn’t affect the game’s RTP, allowing operators to innovate with jackpots without compromising core game mechanics or player expectations. 

Betting tiers that boost player engagement 

ThrillTech’s jackpot system incentivises players to increase their bets by linking wager size to jackpot attempts. For example, a 10-cent bet grants one jackpot attempt; 20 cents doubles the chance, and 30 cents triples it. This tiered structure naturally encourages side bets, increasing player involvement without overwhelming operational costs. 

Their three-tier jackpot setup - minor, major, and mega - keeps excitement high. The minor jackpot hits frequently to maintain momentum and liquidity, cycling winnings back into the game and powering future jackpots. Operators can also deploy “jackpot free bets” from marketing or bonus budgets to give players risk-free entry, increasing opt-in rates through gamified mission tools. 

Why branding matters 

Players already trust the operator’s brand. Peter highlights, “When the jackpot carries the operator's brand, players engage with a familiar and trusted product, boosting confidence and engagement.” This branded jackpot approach helps operators differentiate their offering in a competitive market, creating a unique and authentic player experience. 

Integration that respects your data strategy 

ThrillTech offers operators two deployment paths. The self-hosted option gives full control and data privacy by letting operators run the system internally. Alternatively, the SaaS solution is hosted externally but ensures operators retain full data ownership, with only aggregated reporting shared for reconciliation. Multiple backend-to-backend and event-driven connection options enable seamless integration with operator platforms, providing flexibility without compromising security or control. 

Looking ahead 

As Pragmatic Solutions integrates ThrillTech’s platform, we are excited to see this innovative jackpot technology reach more operators and players. The evolving industry landscape demands fresh approaches - and ThrillTech’s branded, side-bet jackpot platform is perfectly positioned to meet that need. 

5 key takeaways: 

• ThrillTech simplifies jackpot tech, making it accessible and operator-branded.

• Side-bet jackpots don’t affect game RTP, enabling innovation without risk.

• Tiered betting increases jackpot attempts and player engagement.

• Flexible deployment options include self-hosted and SaaS with full data control.

• A diverse team ensures scalable, practical solutions tailored to operators.

Listen to the full podcast episode with Peter Mareš of ThrillTech here.