How to Break into the Brazilian Landscape

Interview featured in Gambling Insider Magazine.

Pragmatic Solutions went live in Brazil in January with EstrelaBet. What are unique elements of the Brazilian market that make it a lucrative opportunity?   

Brazil’s iGaming market is a high-growth opportunity driven by a large, passionate player base, evolving regulations, and strong mobile adoption. With over 200 million people, deep-rooted football culture, and rising interest in casino games and e-sports betting, engagement is surging.  Having transitioned to a regulated market, licenced operators stand to benefit from stability and long-term growth. We are proud to have been chosen by such an outstanding operator as EstrelaBet. The company is one of the leading locally-licenced operators, with a growth-focussed business vision.  Due to the volume of their business, marketing expertise and expected growth, EstrelaBet requires a Brazilian market-compliant platform that can handle sudden load increases from successful marketing campaigns and a technology partner that can drive continuous innovation.  Pragmatic Solutions' ability to provide scalable, customised, compliant solutions and robust client management puts us in a unique position to service enterprise-level operators like EstrelaBet in a rich, yet complex and competitive market as Brazil.   

How have you personalised your offering to the needs of players in Brazil? 

Pragmatic Solutions’ Player Account Management (PAM) platform provides a compliant, secure, and highly flexible technology stack tailored for success in Brazil’s newly regulated market. It has been tested and certified by Gaming Laboratories International (GLI) and accredited as fully compliant with Brazil's new iGaming regulations, which came into force on 1st January 2025. Our platform equips operators with the tools to manage and customise multiple brands, delivering seamless player experiences while ensuring regulatory compliance, customer protection, and fraud prevention. Its API-driven modular architecture facilitates effortless third-party integration, enabling operators to adapt swiftly to market demands and introduce new features without compromising performance or compliance. Our expanding client base in Brazil and Latin America reflects the trust operators place in our technology. Compliance has been central to our success, providing operators with confidence in navigating local regulations while optimising performance and driving growth.  

A lot of operators and suppliers are entering the Brazilian market. How can one stand out in a sea of so much competition?  

To stand out in Brazil’s competitive iGaming market, operators must focus on localisation - with localised content, popular local payment methods, and region-specific promotions.   

Football is immensely popular in Brazil, with the Serie A league drawing millions of passionate fans. iGaming bonuses that tap into this cultural connection are likely to resonate strongly and attract widespread interest. Ensuring a seamless user experience and fostering brand loyalty through community engagement will help differentiate from competitors. Adapting quickly to market trends and personalising promotional offerings is essential for long-term success. To achieve all this, operators need to make sure they can implement all integrations, marketing campaigns and regulatory requirements in a fast and seamless way - without downtimes or scalability issues.  A flexible yet robust iGaming platform is therefore fundamental. The technological principles on which our PAM platform has been built and the expertise of our team to quickly adapt the platform to meet market and regulatory requirements provide the basis for success for operators in the region. 

In the US, we saw lots of brands enter the sports betting market when it was legalised, but leave after the market settled. How has Pragmatic Solutions prepared to maintain its position in the Brazilian market in the long-term?  

Pragmatic Solutions has positioned itself for long-term success in Brazil by ensuring regulatory compliance, forming strong local partnerships with operators and key providers, and offering the appropriate scalable, robust, and flexible technology that the market requires. Our platform has the architecture—designed and built for purpose by experienced professionals—to support continuous development at high speed and quality. Our modular platform allows operators to quickly adapt to market shifts, giving operators the confidence that their platform can handle rapid change while maintaining stability and scalability. Meeting local needs and maintaining high performance will position these operators to thrive as Brazil’s iGaming market matures. In addition, the expertise of our team plays a crucial role in long-term success. Ensuring the best and most experienced people are driving platform innovation is key to achieving our goals. 

Are there any other markets that Pragmatic Solutions is looking into entering? 

Pragmatic Solutions continues to expand into new markets, prioritising licences in regulated jurisdictions. In response to client requests, we are currently extending our regulated market coverage to include Belgium, Greece, Bulgaria, Denmark, and Sweden.  This expansion will build upon our existing presence in key regulated markets such as the UK, Spain, Germany, Romania, Ontario, and Brazil.  Driven by client demand, Pragmatic Solutions remains committed to continuously broadening its global regulatory footprint.