The Platform Designed for Client Success

Editorial featured by EGR B2B Winners Report 2025

Ashley Lang, CEO of Pragmatic Solutions explains how the company's smart platform technology and client-centric approach have earned the loyalty of large leading operators.

The Player Account Management (PAM) platform is the foundation of every successful iGaming operation. At Pragmatic Solutions, it is at the core of everything we do.  

When we meet a potential client, one of the first questions we ask is, are you satisfied at the quality and development speed of your current platform? If the answer is no, it is time to take control — and that is where Pragmatic Solutions comes in. 

Our PAM platform functions as the CPU of an operator’s technology stack, managing essential functions such as player account administration, wallets, regulatory controls, transaction history, and bonus and promotions management.  

Built with an API-first design, the platform integrates seamlessly with the tools and partners operators choose. This flexibility empowers operators to select best-in-class solutions for content, payments, and analytics, while ensuring that all components work together as a unified system. The result is a stable, scalable, and highly customisable foundation that enables limitless opportunities for innovation. 

When partnering with Pragmatic Solutions, operators gain more than proven technology. They benefit from a team that works alongside them at every stage, committed to helping them achieve their goals.  

This approach has delivered results time and again, and the strong, lasting relationships Pragmatic Solutions has built with clients stand as proof.  

Valuable partnerships built to last 

At Pragmatic Solutions, we are committed to providing operators with robust, practical solutions to the technical demands of succeeding in today’s iGaming market. Our approach is grounded in building relationships that are honest, collaborative, intelligent, and pragmatic, ensuring we are regarded as strategically aligned partners in our clients’ businesses. 

This dedication to aligning with our clients’ business objectives, combined with our focus on delivering the reliable technological infrastructure they depend on, makes our platform the preferred choice for medium to enterprise-scale operators seeking to differentiate, scale, and lead in their markets. 

In a world where so much is transient, we remain focused on establishing long-term, consistent, and mutually valuable partnerships. We respect the trust our clients place in us and are committed to delivering our promises. This consistent focus has positioned Pragmatic Solutions as a trusted, premier supplier of platform technology for forward-thinking iGaming operators. 

For over a decade, we have established a strong track record of enabling client success. We have an impeccable history of managing platform migrations, including complex projects for large, established operators. All migrations have involved transitioning clients from legacy systems to Pragmatic Solutions, and we have never lost a client to another platform.  

This enduring loyalty reflects our commitment to consistently act in the best interests of our clients and to deliver the quality, reliability, and service they expect. 

Migration expertise safeguarding operators 

Migrations are one of the most complex and sensitive undertakings for an operator. Every element, from player data to wallet balances to regulatory compliance, must transfer flawlessly.  

We understand the critical need to avoid disruption, especially when then operator’s systems, players, and revenue are on the line. This is why our team follows a structured migration process, underpinned by a detailed, milestone-driven plan with tasks, timelines, and responsibilities assigned to dedicated teams, ensuring precise execution and traceability. 

We adapt to our clients’ technical requirements, offering flexible strategies such as phased approaches, progressively transferring customer data in validated batches, or a big bang overnight switch for rapid deployment. With robust pre-migration testing, system architecture mapping, and 24/7 support, we collaborate closely to deliver the most efficient migration, minimising risk and keeping our client’s operations seamless. 

This meticulous approach has enabled us to complete complex migrations for large, established operators in highly regulated markets without disruption to their systems, players, or revenue. 

We are very experienced in migrating licensees from other platforms to Pragmatic Solutions but, while we do not restrict it, we have never had a client migrate from our platform to a competitor. This is a testament to the quality of the technology and the value we put on establishing and maintaining strong relationships with our clients. 

Recent success cases 

Our latest clients’ milestones demonstrate the strength of this approach. In recent months, we have supported successful brand launches, platform migrations, and market expansions for several leading operators, each with distinct objectives and challenges in highly regulated jurisdictions.  

Notable examples include EstrelaBet, one of the biggest operators in Brazil, who was fully operational and compliant from the very first day of the country’s newly regulated market, empowered by Pragmatic Solutions’ compliant technology and dedicated support.  

In the UK and Ireland, QuinnBet aimed to revitalise its brand and modernise its front-end to enhance the customer experience. Leveraging our flexible PAM platform, extensive pre-integrations, and experienced migration teams, we facilitated a smooth platform transition and delivered the tools for ongoing product enhancement.  

For DAZNBet — an ambitious betting and gaming business with a distinctive market-growth strategy that leverages the global audience of DAZN, the world’s leading sports content digital broadcaster — Pragmatic Solutions collaborated to enable the innovative implementation of cross-sell strategies from streaming to betting. Beyond providing a robust technology platform, our teams worked closely on their tailored front-end and back-end development and proving comprehensive regulatory compliance support across multiple regulated markets such as the UK, Spain, and Germany.  

Expanding global reach 

Pragmatic Solutions continues to grow alongside new and existing clients, prioritising licences in regulated jurisdictions. Compliance has been central to our success, providing operators with confidence in navigating local regulations while optimising performance and driving growth. 

In response to client requests, we are currently extending our regulated market coverage to include Belgium, Greece, Bulgaria, Denmark, and Sweden.   

This expansion will build upon our existing presence in key regulated markets such as the UK, Spain, Germany, Romania, Ontario, and Brazil. Driven by client demand, Pragmatic Solutions remains committed to continuously broadening its global regulatory footprint. 

A shared achievements 

At Pragmatic Solutions, we aim to set the gold standard in customer service, forging powerful partnerships that drive success. 

Our platform boasts a proven track record of supporting operators at an enterprise scale, reflecting the deep trust and commitment that clients have placed in the company. This trust signifies Pragmatic Solutions' dedication to aligning with their clients' business objectives and its focus on delivering a reliable technological infrastructure essential for modern iGaming enterprises. 

With a discerning approach to client selection, Pragmatic Solutions regards each client as a vital business partner, committing to the delivery of dependable services that are fundamental to their technological infrastructure and critical for the fulfilment of their business goals. Our commitment to excellence ensures our clients’ business objectives remain at the heart of everything we do. 

This award is not only a recognition of our customer service model, but also of our clients’ achievements. We extend our sincere thanks to them for their continued trust, collaboration, and commitment to excellence, which inspire us to keep pushing quality standards in platform provision.

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